POP ETC ‘Live It Up’

The artists formerly known as The Morning Benders, POP ETC, have released a new single in the form of Live It Up, and it demonstrates that with the change in name has come a complete change in direction for the band. While there’s obviously nothing wrong with bands evolving, I personally really don’t like where the band are going with this new sound. But don’t take it from me, judge for yourself. Here’s the clip.

The band have never exactly been apologetic about their R&B influences, and they are really letting them come to the fore with this track. Why anyone would think auto-tuning Chris’ fantastic voice is beyond me. The song is taken from an upcoming self-titled album which is out June 12th. One thing’s for sure: it ain’t gonna be no ‘Big Echo’.


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